Value the Future

Strive to ensure the future wellbeing of our children and grandchildren and the world they will inherit. Incorporating such caring into our systems of measurement and accounting ensures we put our money where our hearts are – as individuals and as a society. It directs us toward actions that benefit the future.

Instead of letting standard accounting practices like a high “discount rate” force us into thinking short term and acting as if financial prudence is at odds with caring for our grandchildren and the future.

ALTERNATIVE: (If there is a "discount rate" card) Instead of allowing standard accounting practices that favor immediate financial profit to make us act as if financial prudence is at odds with caring for our grandchildren and the future.